Caroline Buck
carobuck.com
caro@carobuck.com
Python | R | Quarto | Flask | GCP | JS
I’m a curious and creative human, with a passion for data of all sorts. I love wrangling unconventional data or using a visualization to foster understanding and promote data literacy. I’m a pro at building backend data apps, write some mean documentation, and am learning frontend.
I have worked on a wide variety of client projects, from AI-generated graffiti and time series modeling, to advanced analytics and data visualization. I thrive in environments where curiosity, creativity and rabbit holes are encouraged.
In my free time, you’ll find me swimming, sailing, swing dancing, or leading a tour around downtown Boston – come along for a stroll to be inundated with fun facts!
Education
B.S. Applied Mathematics + CS Minor | Seattle Pacific University | 2014 - 2018
- Graduated Summa Cum Laude
- Ranked Meritorious Winner in Interdisciplinary Contest in Modeling (Jan 2017)
- Ranked Honorable Mention in Mathematical Contest in Modeling (Jan 2016, Jan 2018)
Other Experiences + Hobbies
City Tour Guide | Boston By Foot
Masters Swimmer | Tech Masters Swimming
At-Sea Zooplankton Researcher | Scripps Institution of Oceanography
Math Tutor and TA | Seattle Pacific University & Private Tutor
Youth Group Leader | Bethany Community Church
Guest Services | Community Dinners
Want to talk more? Give a holler!
Experience
Data Science Lead (promoted from Sr Data Scientist) | Jan 2022-Present
VML Global Creative Data Group (previously Wunderman Thompson)
- Collaborate with teammates to build interactive web apps that push the boundaries of creative data technology
- Build backend “data magic” to support a wide variety of apps, such as: AI-generated graffiti, color analysis, gaze tracking, disease modeling, text generation
- Incorporate a variety of data sources to address client needs and questions
- Build automated data pipelines to support client reports and dashboards
- Tools include: R (tidyverse, tidymodels), Python (Pandas, CLIP+VQGAN, Flask, NLTK, spaCy), SQL, OpenAI LLMs, Google Cloud Platform (Firebase), git, Quarto, JavaScript, Tableau
- Member of EarthRise, Wunderman Thompson’s Sustainability B+ERG (lead for 4 years)
Senior Analyst, Data Scientist (promoted from Data Analyst) | Aug 2019-Jan 2022
Wunderman Thompson Seattle
- Forecast key business metrics after establishing, and documenting, an improved modeling process
- Create a variety of unique and informative visualizations to communicate data insights effectively
- Explore audience segmentation to drive insights, inform strategic direction and inspire creative campaigns
- Enhance client data with individualized consumer data to understand behavior, needs and interests
- Manage data organization, categorization and structure
- Tools include: R (tidyverse, tidymodels, modeltime, prophet), SQL, git, Adobe Analytics
- Actively lead EarthRise, Wunderman Thompson’s Sustainability B+ERG
Associate Digital Analyst (promoted from Marketing Sciences Intern) | Jun 2018-Aug 2019
Possible Seattle
- Design and develop reports based on CRM and web data
- Build new data ETL process for storing CRM data
- Audit web performance for engagement and pathing behavior
- Maintain media reporting dashboards used to tune strategy
- Tools include: Adobe Analytics, Excel, PowerPoint, R, ggplot2, Python