Data Parties -

Caroline Buck

carobuck.com
caro@carobuck.com
Python | R | Quarto | Flask | GCP | JS

I’m a curious and creative human, with a passion for data of all sorts. I love wrangling unconventional data, or using a visualization to build understanding and promote data literacy. I’m a pro at building backend data apps, am learning frontend, and write some mean documentation.

I have worked on a wide variety of client projects; from AI-generated graffiti and time series modeling to advanced analytics and data visualization. I thrive in environments where curiosity, creativity and rabbit holes are encouraged.

Outside of work, you’ll find me swimming, sailing, swing dancing, or leading a tour around Boston- come along for a stroll to be inundated with fun facts!

Education

B.S. Applied Mathematics + CS Minor | Seattle Pacific University | 2014 - 2018

Graduated Summa Cum Laude
Ranked Meritorious Winner in Interdisciplinary Contest in Modeling (Jan 2017)
Ranked Honorable Mention in Mathematical Contest in Modeling (Jan 2016, Jan 2018)

Other Experiences + Hobbies

Want to talk more? Give a holler!

Experience

Senior Data Scientist | Jan 2022-Present

Wunderman Thompson Global Creative Data Group

Collaborate with teammates to build interactive web apps that push the boundaries of creative data technology
Build backend “data magic” to support a wide variety of apps, such as: AI-generated graffiti, color analysis, gaze tracking, disease modeling, text generation
Incorporate a variety of data sources to address client needs and questions
Build automated data pipelines to support client reports and dashboards
Tools include: R (tidyverse, tidymodels), Python (Pandas, CLIP+VQGAN, Flask, NLTK, spaCy), SQL, OpenAI LLMs, Google Cloud Platform (Firebase), git, Quarto, JavaScript, Tableau
Member of EarthRise, Wunderman Thompson’s Sustainability B+ERG (lead for 4 years)

Senior Analyst, Data Scientist (previously Data Analyst) | Aug 2019-Jan 2022

Wunderman Thompson Seattle

Forecast key business metrics after establishing, and documenting, an improved modeling process
Create a variety of unique and informative visualizations to communicate data insights effectively
Explore audience segmentation to drive insights, inform strategic direction and inspire creative campaigns
Enhance client data with individualized consumer data to understand behavior, needs and interests
Manage data organization, categorization and structure
Tools include: R (tidyverse, tidymodels, modeltime, prophet), SQL, git, Adobe Analytics
Actively lead EarthRise, Wunderman Thompson’s Sustainability B+ERG

Associate Digital Analyst (previously Marketing Sciences Intern) | Jun 2018-Aug 2019

Possible Seattle

Design and develop reports based on CRM and web data
Build new data ETL process for storing CRM data
Audit web performance for engagement and pathing behavior
Maintain media reporting dashboards used to tune strategy
Tools include: Adobe Analytics, Excel, PowerPoint, R, ggplot2, Python