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Caroline Buck

R | Python | Quarto | Flask | GCP | JS

I’m a curious and creative human, with a passion for data of all sorts. I love wrangling unconventional data or using a visualization to foster understanding and promote data literacy. I’m a pro at building and using APIs, write some mean documentation, and am learning frontend.

I have worked on a wide variety of client projects, from AI-generated graffiti and time series modeling, to advanced analytics and data visualization. I thrive in environments where curiosity, creativity and rabbit holes are encouraged.

In my free time, you’ll find me swimming, sailing, swing dancing, or leading a tour around downtown Boston.


B.S. Applied Mathematics + Computer Science Minor

Seattle Pacific University | 2014 - 2018

  • Graduated Summa Cum Laude
  • Ranked Meritorious Winner in Interdisciplinary Contest in Modeling (Jan 2017)
  • Ranked Honorable Mention in Mathematical Contest in Modeling (Jan 2016, Jan 2018)

Other Experiences + Hobbies

City Tour Guide | Boston By Foot
Masters Swimmer | Tech Masters Swimming
At-Sea Zooplankton Researcher | Scripps Institution of Oceanography
Math Tutor and TA | Seattle Pacific University & Private Tutor



Data Science Lead (promoted from Sr Data Scientist) | Jan 2022-Present

VML Global Creative Data Group (previously Wunderman Thompson)

  • Collaborate with teammates to build interactive web apps that push the boundaries of creative data technology
  • Build backend “data magic” to support a wide variety of apps, such as: AI-generated graffiti, color analysis, gaze tracking, disease modeling, text generation
  • Incorporate a variety of data sources (census, geospatial, AI-generated, etc.) to address client needs and questions
  • Build automated data pipelines to support client reports and dashboards
  • Tools include: R (tidyverse, tidymodels), Python (Pandas, CLIP+VQGAN, Flask, NLTK, spaCy), SQL, OpenAI LLMs, Google Cloud Platform (Firebase), git, Quarto, JavaScript, Tableau
  • Member of EarthRise, Wunderman Thompson’s Sustainability B+ERG (lead for 4 years)

Senior Analyst, Data Scientist (promoted from Data Analyst) | Aug 2019-Jan 2022

Wunderman Thompson Seattle

  • Forecast key business metrics after establishing, and documenting, an improved modeling process
  • Create a variety of unique and informative visualizations to communicate data insights effectively
  • Model audience segmentation to drive insights, inform strategic direction and inspire creative campaigns
  • Enhance client data with individualized consumer data to understand behavior, needs and interests
  • Manage data organization, categorization and structure
  • Tools include: R (tidyverse, tidymodels, modeltime, prophet), SQL, git, Adobe Analytics
  • Actively lead EarthRise, Wunderman Thompson’s Sustainability B+ERG

Associate Digital Analyst (promoted from Marketing Sciences Intern) | Jun 2018-Aug 2019

Possible Seattle

  • Design and develop reports based on CRM and web data
  • Build new data ETL process for storing CRM data
  • Audit web performance for engagement and pathing behavior
  • Maintain media reporting dashboards used to tune strategy
  • Tools include: Adobe Analytics, Excel, PowerPoint, R, ggplot2, Python

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